Maybac set out to position itself as a luxury patisserie and café in a highly competitive space. We were brought in to define what that experience could stand for beyond product and price, and give it a distinct presence.

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We shaped the brand around the idea that time itself is the greatest indulgence. Maybac was imagined as a space where calm meets craftsmanship — where every detail, from the aroma of freshly brewed coffee to the glow of soft light, celebrates the art of slowing down. Stillness is treated as a luxury, allowing each moment to linger and be savored.

The result is a complete brand system — from strategy and storytelling to visual design. We translated this philosophy into a cohesive world of Maybac, where every motif, texture, and word captures the poetry of stillness and turns it into a lived experience.

  • PROJECT TYPE

    Brand Identity development

  • CLIENT NAME

    Rutu and Neerav Kachhadiya

  • SOCIAL MEDIA

    @maybac.srt

  • PROJECT SCOPE

    Brand Strategy
    Verbal Identity
    Visual Identity
    Brand Activation

  • TIMELINE

    3-4 Months

  • YEAR

    2025

  • AUTHORS

    Khushika Pahwa
    Harshil Shah
    Aleena Sultana

    BRAND DIRECTOR
    CREATIVE DIRECTOR
    LEAD DESIGNER

But somewhere between the noise,

A SPACE REMAINS THAT
REMEMBERS TIME DIFFERENTLY.

THE MAYBAC MARK UNITES TWO ETERNAL FORMS

A deep maroon evokes warmth, depth, and indulgence like a slow pour ofespresso.Gold reflects refinement and timeless luxury

Maybac porcelain balances both with softness and calm. Building a palettethat feels rich yet unhurried, inviting stillness through color

When identity meets experience, every touchpoint whispers the same story

WARMTH
COMMUNITY
AUTHENTICITY
SLOWNESS

Maybac's typography balances elegance with ease. Each word feels deliberate, designed to be read slowly like a conversation over coffee

Maybac's typography balances elegance with ease. Each word feels deliberate, designed to be read slowly like a conversation over coffee

The sand-inspired motifs are born from the brand’s hourglass identitycapturing motion in stillness. The soft gradients and flowing forms echowind-sculpted dunes, grounding the brand in serenity and continuity

Time, when savored becomes luxury

From concept to creation, every detail in Maybac was made to remindpeople that luxury exists in stillness. Every curve, every color, and everyword crafted with intention and detail to be experienced - slowly,thoughtfully, and with love in every frame.

A place where you are reintroduced to the art of slowing down