Maybac set out to position itself as a luxury patisserie and café in a highly competitive space. We were brought in to define what that experience could stand for beyond product and price, and give it a distinct presence.

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We shaped the brand around the idea that time itself is the greatest indulgence. Maybac was imagined as a space where calm meets craftsmanship — where every detail, from the aroma of freshly brewed coffee to the glow of soft light, celebrates the art of slowing down. Stillness is treated as a luxury, allowing each moment to linger and be savored.

The result is a complete brand system — from strategy and storytelling to visual design. We translated this philosophy into a cohesive world of Maybac, where every motif, texture, and word captures the poetry of stillness and turns it into a lived experience.

  • PROJECT TYPE

    Brand Identity development

  • CLIENT NAME

    Rutu and Neerav Kachhadiya

  • SOCIAL MEDIA

    @maybac.srt

  • PROJECT SCOPE

    Brand Strategy
    Verbal Identity
    Visual Identity
    Brand Activation

  • TIMELINE

    3-4 Months

  • YEAR

    2025

  • AUTHORS

    Khushika Pahwa
    Harshil Shah
    Aleena Sultana

    BRAND DIRECTOR
    CREATIVE DIRECTOR
    LEAD DESIGNER