Rooted

& Rising

PRINCIPLES THAT GROUND US. PEOPLE WHO LIFT US.

From strong values to shared vision, our journey is shaped by what we stand for and who we grow with.

PRINCIPLES IN PRACTICE

#01

INTENTION

Every idea begins with purpose — we design with clarity, not chance.

#02

OBSERVATION

We see what others overlook — insight is our raw material.

#03

CRAFT

Details matter — we honour the process as much as the outcome.

#04

NARRATIVE

Stories create meaning — we shape identities that people can speak.

#05

EMPATHY

We listen deeply — human understanding drives
every solution.

#06

INTUITION

Beyond data and logic, we trust instinct to guide expression.

34+

Brands Built

24

Industries Served

04

Years of Experience

50+

Successful Projects

THE TEAM THAT IS FOND OF DESIGNS.

Partner & Brand Director
Khushika Pahwa
#06402B
Partner & Head of Growth
Hardik Kathuria
#111111
Partner & Creative Director
Harshil Shah
#3f9fff
Chief Mischief Officer
Drafty
#colourblind
Brand Designer
Tuhina Mitra
#e91e63
Brand Designer
Archie Jain
#F7E8D5
Brand Designer
Aleena Sultana
#7A030C
Jr. Graphic Designer
Abhay Shevkar
#DD1212
Motion Designer
Rishi
#E91E63
Graphic Designer
Anjali
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34+ Icons of Success, Designed to Sell