So In Love is a skincare brand focused on everyday care, entering a space often defined by results, routines, and rigid ideas of self-improvement. When the brand came to us, it needed a clearer emotional point of view to stand apart in a crowded, outcome-driven category.

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We shaped So In Love around the belief that self-care should feel like self-love, not discipline. Skincare was reframed as a gentle ritual, soft, steady, and reassuring, balancing emotional warmth with science-backed trust. The brand speaks with intimacy and care, without pressure to fix or transform.

Then we translated this thinking into a visual identity that carries the same softness. We built a warm, approachable system grounded in clarity and trust, treating skincare as quiet companionship that fits naturally into everyday life.

  • PROJECT TYPE

    Brand Visual Design

  • CLIENT NAME

    Incredible Spirits Ind Pvt Ltd

  • SOCIAL MEDIA

    so in love

  • PROJECT SCOPE

    Brand Visual Identity

  • TIMELINE

    1-2 Months

  • YEAR

    2025

  • AUTHORS

    Khushika Pahwa
    Harshil Shah
    Hridya Kesarwani

    BRAND DIRECTOR
    CREATIVE DIRECTOR
    LEAD DESIGNER